As the leader of the Nicole Group
Founded in 1977, this company plays the leading role of the Nicole Group, acting as a parent company to the other member companies. In accordance with its corporate name, Nicole Racing Japan Co., Ltd. started off by importing and selling professional motor racing products as well as being involved in the management and participation of races.
Since then, these functions have undergone a transformation and now consist mainly of the import of high performance automobiles, as well as the import and sales of technologically advanced parts for racing cars, or motorcycles.
Furthermore, on September 15, 1993, the 112th anniversary of Ettore Bugatti’s birthday, Bugatti Autombili SpA in Italy destinated Nicole Racing as a sole agent of Bugatti in Japan. Nicole Racing unveiled the Bugatti EB110GT at the Tokyo Motor Show 1993. 12 years later, on the Ettore Bugatti’s 124th anniversary, Bugatti S.A.S. in France appointed Nicole Racing as sole Concessionaire of the prestigious Bugatti Marque in Japan and the world premier of the Bugatti Veyron 16.4 was held in October at the Tokyo Motor Show 2005.
True to its sporting roots, the Nicole corporate culture encourages sportsmanship within the organization, reflecting personal competitiveness and fairness.
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